I produced a new set of fundraising event materials for the British Red Cross. This style has been rolled out for all event materials, printed and digital, and for the fundraising packs given out to those who sign up to an event. 

My aim was to simplify the message, ensuring a consistent style/voice and 
create strong imagery to inspire people to get involved and raise some money. 

Work produced while at the British Red Cross. 

I produced the British Red Cross report and accounts for 2013. Working closely with the finance and writing team we created a report with easily digestible snippets of stats and facts. 

This report was the winner of the PWC Building Public Trust Awards 2014 for ‘Excellence in Reporting in Charities'. 

Work produced while at the British Red Cross. 

After winning an open call pitch competition, I designed and produced Art Map London’s gallery guide.

The map shows the locations of 70 galleries alongside information on summer exhibitions. These galleries were voted for inclusion by artists, curators, art educators and art collectors. 

Freelance work. 

I worked on this campaign to advertise the British Red Cross fundraising week that takes place every May. I created posters, ads, leaflets, sponsorship and inspiration packs, an internal teaser, a micro-site, a Facebook app, a digital campaign and an internal video created in collaboration with the Red Cross film team. I also worked on a giant interactive newspaper installation positioned in Covent Garden to mark the start of the week. 

This material was produced to inspire internal staff, encourage the public to get involved with an event, sign up to a bucket collection or just give any spare change. 

The central idea was to celebrate the people who fundraise. Those that have fun but also potentially save lives by getting involved. The campaign's external message 'Let's make Red Cross Week big news' was linked to our internal message, 'This year, we're making the headlines'.

Work produced while at the British Red Cross. 

I worked on this Glasgow-specific first aid awareness campaign to encourage people to learn essential first aid skills. I created a localised campaign using local dialect and a famous landmark. This campaign will be adapted for other cities in the future. For this campaign I produced digital 6 sheets, 48 sheet posters, train carriage cards, social media ads, mobile ads and bus sides. 

Work produced while at the British Red Cross.

‘A hole in your life’ campaign produced to advertise the British Red Cross international family tracing service. Bus posters were targeted at helping the Somalian and Congolese communities in London, Birmingham and Manchester. The posters were strategically positioned near international money transfer services so they would get high footfall. 

I also produced material for the 'Day of the Disappeared' that ran alongside this campaign. This annual event recognises the number of people still missing through conflict, disaster and migration and shows solidarity with their loved ones. The Red Cross social media channels marked the day by changing their icon to the missing person. 

Work produced while at the British Red Cross.

As part of a team I work on the design of the British Red Cross internal bi-monthly magazine which has a readership of 30,000. My team rotate the art editor responsibilities and I have art directed 12 issues.  

Work produced at the British Red Cross. 

Working with an existing campaign design for the cover imagery, I created this event programme for Reverb, a folk-inspired 10 day musical festival at the Roundhouse.

Work produced while at Cog Design

I was the lead creative on the Thames Festival material. Creating posters, signage, banners, info points, brochures and the Rivers of the World open air gallery plinths for the weekend. 

Work produced while at Cog Design

A promotional brochure to show how the British Red Cross helps in the UK and around the world. 

This promotional tool is used as a first point of contact and a talking point to encourage donors and partnerships.

Alongside the printed version an iPad digital publication has been created so it can be used by all staff and volunteers. 

I am currently working on an expanded version that will utilise video, sound bites and social media feeds. 

Work produced while at the British Red Cross. 

I have recently produced a stand for the British Red Cross to be used at trade shows and events to encourage high footfall from potential clients and support for the Red Cross services.

I worked closely with my production manager, the marketing team and stand producers (print and structure) to find a cost-effective solution that works in a small space. Simple reusable magnetic graphics are used to re-skin the structure for different services. 

The stands have been created to reflect the look and feel of other promotional material such as brochures and trade press ads. 

I also produced a simple iPad information game to accompany the Emergency Services stand, asking 'How can the Red Cross help you in an emergency?'. Tapping on the icons reveals what the Red Cross does to support the fire, ambulance and police services, as well as power companies and councils. 

Work produced while at the British Red Cross. 

I worked on creating the packaging for a DVD produced by the South London Gallery. This DVD was used to promote a three year project (sponsored by Louis Vuitton) that would forge links between peer-led young people’s groups at five art galleries in London (South London Gallery, Hayward Gallery, Whitechapel Gallery, Tate Britain and the Royal Academy of Art).

I ran workshops with the South London Gallery youth group (13-20 year olds), working with them to produce ideas for the DVD packaging. The youth group were essentially my clients, telling me what they wanted to achieve and giving me feedback on the designs I produced. Their drawings of the galleries are included on the poster inside the DVD casing. 

Work produced while at Cog Design

‘Women’s No Pay Day payslip’

This fake payslip highlights that the disparity in income between men and women working full time in the UK means women effectively work the last two months of the year for free.

This payslip was handed out in London on ‘Women’s No Pay Day’, 30th October 2008.

Work produced while at Cog Design

I worked with the Museum of London to help implement their new brand identity. Working with the museum's team, I produced learning programmes and leaflets, showing what is on offer at the museum and how schools can get involved.

Work produced while at Cog Design

I worked with Breakthrough Breast Cancer to help implement their new guidelines. One key piece I produced was the Breakthrough Breast Cancer Treatment guides for England, Wales and Scotland. These brochures give those suffering from breast cancer the information they need, letting them know what might happen and providing case studies from current and past sufferers of the disease.

Work produced while at Cog Design

I love books and enjoy re-designing covers. Here are some examples. 

PERFUME
I was inspired to design this cover because of one vivid scene in the book. The main character is born into a disgusting, putrid, sweaty world and is left to die among the fish heads and offal. I wanted to recreate the dirt, stench and hardships of eighteenth-century Paris. This cover depicts the time of the protagonist’s birth, a pivotal scene which shapes his life in many ways. This cover is also a jarring contrast to the sweet, refreshing title ‘Perfume’.

BLINK
I created a hand drawn optical illusion to communicate the central message of the book: trust your first impressions. The illusion demonstrates you can instinctively perceive one thing, but concentrate for too long and your initial conclusions can become clouded.

DRACULA
Inspired by the diary entries format of the book. I created a simple cover using the typewriter font and the geometric shapes created by the font. 

Personal projects.

Shown here are a selection of team projects that I was involved in. I am very proud to have had the opportunity to have work on concepts for these great projects. 

Work produced while at Cog Design.